A recent article from Yahoo's tech section, found here, talks about a new shopping website - Pixazza. Pixazza is unique when compared with all other shopping sites out there because it approaches online shopping through a web 2.0 lens. The fundamentals behind Pixazza are that various websites can link photos of clothing items to Pixazza. Then users tag the photos with links to common shopping sites such as Amazon, Overstock, or Macy's. For example, a celebrity gossip site such as "I'm Not Obsessed" will post images of shoes worn by an actress in a recent television show. Then users can tag the photo with links to the same or similar shoes at online shopping sites. The website benefits all parties involved. Websites that allow Pixazza to use photos are getting advertising and would post the photos anyway. Users that tag the photos get a commission of the sales generated through the tags.
I think that this website is the perfect example of web 2.0 and how websites are becoming more user orientated. Pixazza merges a number of different new website trends such as tagging, online shopping, and user input in order to create a new market place. I also see Pixazza as a further example of how people are beginning to re-think traditional media such as photos or news stories. Instead of merely seeing a photo of an object and then having to spend hours trying to find out who makes it. Now people can view a picture and know exactly who makes it and where to buy it by simply hovering over it with a mouse. I do not think that I will really take advantage of Pixazza from a usability standpoint because I am not a big online shopper. However, I do like that people are thinking outside the box and developing new website ideas.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment